Wednesday, January 7, 2009

Digital this, that and cigarettes?


A friend showed me this commercial for an electronic cigarette, or “e-cigarette.” According to the ad, “You still get the nicotine hit but offer none of the negative side effects of smoking tobacco.” I still find it hard to believe that this isn’t an ad playing in the background of Blade Runner or 1984.

As absurd and creepy as the idea of a straight nicotine hit is, I love how companies tried their best to make the e-cigarette look like the real deal including installing an LED light so the cigarette appears to burn.

I used to believe there were some things that never become digital. Now I question the future of coffee, hugs and the handshake.

Perhaps someday apple will buy out the e-cigarette, call it the i-cigarette and charge twice as much.

4 comments:

Ashly Stewart said...

Interesting. I wonder what will happen to the matchbook and lighter industry now? I wonder if people will still through their used filters on the ground? Maybe people will get more done at their jobs without all of the disrupting cigarette breaks... ha. I smell a glorious infomercial brewing.

Kristin said...

"Atomisation chamber"...

You mean we can turn air into ATOMS?

Ricky said...

I finally was able to find this link again but here are some more useless inventions! haha My favorite is after the electronic cigarette is the singing Obama

JakeandCoke said...

"Atomisation chamber"...

Empty space where the smoke goes.

Or the magic happens.