Wednesday, January 7, 2009
Digital this, that and cigarettes?
A friend showed me this commercial for an electronic cigarette, or “e-cigarette.” According to the ad, “You still get the nicotine hit but offer none of the negative side effects of smoking tobacco.” I still find it hard to believe that this isn’t an ad playing in the background of Blade Runner or 1984.
As absurd and creepy as the idea of a straight nicotine hit is, I love how companies tried their best to make the e-cigarette look like the real deal including installing an LED light so the cigarette appears to burn.
I used to believe there were some things that never become digital. Now I question the future of coffee, hugs and the handshake.
Perhaps someday apple will buy out the e-cigarette, call it the i-cigarette and charge twice as much.