Free Will + Free Willy

Max, Rachel and I had an epiphany about “Free Willy” the movie. Could the title be driven by the values propelling Willy’s escape?

Max explains.

YouTube controls my life

From now on, all flash pieces will be made in 30 frames per second so they flow better on youtube. This is a lesson learned too late for my honesty project, seen above. Please excuse the choppiness.

Gain weight, get out of prison in 1967

While reading an article about the science of weight gain, I ran into this past study,

"In 1967, a medical researcher, Ethan Sims, carried out an experiment at Vermont state prison in the US. He recruited inmates to eat as much as they could to gain 25% of their body weight, in return for early release from prison."-bbc.com

The things we do continue to amaze me- "I don't care who you killed. Try to gain a bunch of weight and we'll let you out of prison early in the name of science?"

“Advertising” needs to be rebranded

Everyone hates “advertising.” Industry professionals say the public only hates “bad” advertising. I used to believe this, but I’m not so sure anymore.

The problem is the “brand” advertising; it’s a nasty one full of lies, ugly typefaces and clutter.

I’m pretty sure the industry tried to rebrand advertising by changing its name to “branding.” This may of worked for a while, but now branding has become the band that sold out to MTV. We throw the word “branding” into every sentence because we think it’s like putting sprinkles on a cupcake. Everyone loves color, flavorless sugar bits.

How do you rebrand a word/industry?

Sounds like a beach

Sometimes we make things for no reason at all. This is one of those things. Rachel and I aren't terrorists, we just wanted to look bad ass in the credits. All authentic beach sounds used in this production came straight from Rachel's mouth.

Loss of Innocence

Humans are primates, duh

Anthropologists will tell you a hundred times over that female reproductive success is based on access to food and male reproductive success is dependent on access to females.

It took the hundredth time of me hearing this to realize how accurately it applies to humans. On a basic level, guys only want to score with girls, while girls are content eating chocolate...

Hence the birth of the classic dinner date. It satisfies both female and male instincts; males get to spend time with a female, and females get to stuff their faces.