Everyone hates “advertising.” Industry professionals say the public only hates “bad” advertising. I used to believe this, but I’m not so sure anymore.
The problem is the “brand” advertising; it’s a nasty one full of lies, ugly typefaces and clutter.
I’m pretty sure the industry tried to rebrand advertising by changing its name to “branding.” This may of worked for a while, but now branding has become the band that sold out to MTV. We throw the word “branding” into every sentence because we think it’s like putting sprinkles on a cupcake. Everyone loves color, flavorless sugar bits.
How do you rebrand a word/industry?