Sunday, September 7, 2008
Jelly Helm Ruined my Life[plan]
I couldn’t stop nodding my head in agreement with Jelly, executive creative director of Wieden+Kennedy, during his presentation on the future of branding today at Cre8con.
According to Jelly, people develop preference for brands through experiences, such as holding an iPhone. If the iPhone sucks, all the advertising in the world couldn’t have turned Apple into the brand guru it is today. As Jelly said, people like brands that aren’t shoved down their throats. Instead, they like brands that soar on their own because they offer something that no one else can.
This leaves me wondering if we should shift our focus from advertising to creating unique products/brands that will sell themselves.
I am comforted that a bigwig such as Jelly had once questioned the validity of advertising after reading Noam Chomsky. While I haven’t read Chomsky, I’ve been wondering if advertising is anything more than “creative crap.” But I told myself, “Jelly is smart, creative and still in the industry so advertising must be fun.”
Then Jelly broke the news; he’s leaving Wieden+Kennedy to become a beach bum.
If Jelly is leaving he is either A) dirty rich B) given up on ‘good’ advertising , or C) having a personal life crisis.
Jelly leaving Wieden+Kennedy makes me wondering if I should just skip the whole “having a career” part of my life and jump start to “the living on a Mexican beach part."
I couldn’t find a link to Jelly’s website, but this might be better.