Wednesday, August 6, 2008
WANTED: dream job
Talking to president of HMH today, Ed Herinckx, showed me that I’m not a copywriter; I’m a dreamer. I like concepts, big ideas and asking “what if.” Sometimes it’s easier for other people to see what or who you are.
I should have realized my love of idea generation early on. I have 23 weddings planned, for 23 different couples, each wedding catering to the couple’s love story. Nonetheless, each fictitious wedding has a detailed agenda and “concept” for the event. Everything from mermaids in sea foam green sequin dresses to Arabian princesses emerging from giant flowers live on my list. Now I realize that they are all campaigns for lovers.