Tuesday, July 8, 2008
I am a COLABORATORY intern
Ten people, picked to intern at three different agencies each to find out what ad life is really like. No, this isn’t MTV’s Real World, it’s the Portland Ad Federation’s new internship program, Colaboratory.
As part of a long-term plan to make Portland a creative hub, ten agencies have come together to grow a creative culture by creating an innovative internship unlike any other. Not only is each intern paired with three different agencies for two weeks, but the ten of us have also been divided into two teams and given a client to develop a real marketing/pr plan for. Think of it as the Real World vs. Road Rules challenge, minus the sky-diving and cow tongue eating. In the end, only one marketing plan will be picked.
While Colaboratory may sound like a gimmick for the PAF to stand in the spotlight, we have to give the PAF some big kudos. What a proactive and clever brand building technique. Not only is PAF giving us interns a chance to rub elbows with the ad community, but through this internship program PAF is creating genuine stories that will show the world the spirit of the Portland advertising community.