Wednesday, July 9, 2008

Coffee Talk with CMD writers

Key insights from coffee with the CMD writers, an outing graciously organized by my CMD mentor Jeanne Ivy

1. The two best things about advertising = no math and no nylons

2.People hate ads, but love brands, even your hemp boasting friend has a favorite dreadlock cream

3.Burn one bridge in Portland and you’ve burned them all. The ad community is tight knit

4.Because everyone has Microsoft word and can technically read/write, writers have to work hard to justify and defend their words from uncalled for edits. Designers- you’re lucky few are Adobe literate

5.Often ideas are pitched over the phone, as a writer this means your words have to be even stronger to compensate for the late of physical presence

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