Coffee Talk with CMD writers

Key insights from coffee with the CMD writers, an outing graciously organized by my CMD mentor Jeanne Ivy

1. The two best things about advertising = no math and no nylons

2.People hate ads, but love brands, even your hemp boasting friend has a favorite dreadlock cream

3.Burn one bridge in Portland and you’ve burned them all. The ad community is tight knit

4.Because everyone has Microsoft word and can technically read/write, writers have to work hard to justify and defend their words from uncalled for edits. Designers- you’re lucky few are Adobe literate

5.Often ideas are pitched over the phone, as a writer this means your words have to be even stronger to compensate for the late of physical presence