Saturday, June 20, 2009

I didn't know a candy could have its own T.V. show

Two key elements to kids' show intro songs 1) Mention the name of the made up creature featured on the show over and over. Repetition increases brand awareness.
2) Make sure you invite the children to join these mystical creatures in the made up land. I'm sure it's this call to action that makes the kids watch.

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