Friday, February 6, 2009
Institutional change leads to individual change
I don’t know what changed my mind about paper coffee cups, but I do know that our systems set us up for sustainable failure.
Our culture believes in the power of the individual to create change, and yes one person can make a difference, but our system banks on people caring enough to want to make change.
For big change to come, institutions must conform to user habits, instead of users conforming to institutional habits.
We all know we could carry our own coffee cups, but it’s a nuisance. Instead of making users remember to bring their own cups, coffee shops should offer sustainable solutions in themselves.
One brilliant idea from a fellow aha-er, Darice, is the edible coffee cup. Think of the sustainability behind ice cream cones; what if there was a coffee cup equivalent? Darice recommends the chocolate coated biscotti cup. Or what about a collapsible coffee cup that fits in your pocket?