Tuesday, November 11, 2008

Perception is reality until you change it

Scott Bedbury and Stu Redsun, two U of O alumni, visited today to talk about problem solving. As I’ve mentioned before, I love Scott because he hates advertising. Instead, he’s about fixing problems from the inside out. Scott also supports my post graduation plan of fleeing to Mexico.

Scott and Stu asked us to fix America’s image in four hours. While we didn’t walk out of the room with a plan of action for Obama, we did talk about what America should be at its best.

We talked about branding. But it wasn’t about appropriate color pallets, exiling golden eagle statues or selecting a new mascot. Instead, we described our ideal America and asked what it will take to get there.

We tossed around words like transparency, respect, engagement, loyalty and education but it boiled down to the idea of humble empowerment.

What is humble empowerment? It’s taking pride in your actions without boasting. It’s doing what is right because it’s right and not because someone is watching. It’s respecting others and believing in the potential of life.

Let’s fix America.


JMK said...

Holey Moley! that's one of the most sensible set of sentences including the word america I've heard in quite some time!
Kudos to yudos!

Ashly Stewart said...

I really, really wish I could have gone. We need to sit down and talk and you can pour all of that glorious Scott Bedbury information out and into my brain.

David Z said...

I think you've boiled it down perfectly, and I'd add an umbrella thought of accountability and active engagement to guide them towards seeking out knowledge and truth. (or maybe I've been watching too much x-files)