Scott Bedbury and Stu Redsun, two U of O alumni, visited today to talk about problem solving. As I’ve mentioned before, I love Scott because he hates advertising. Instead, he’s about fixing problems from the inside out. Scott also supports my post graduation plan of fleeing to Mexico.
Scott and Stu asked us to fix America’s image in four hours. While we didn’t walk out of the room with a plan of action for Obama, we did talk about what America should be at its best.
We talked about branding. But it wasn’t about appropriate color pallets, exiling golden eagle statues or selecting a new mascot. Instead, we described our ideal America and asked what it will take to get there.
We tossed around words like transparency, respect, engagement, loyalty and education but it boiled down to the idea of humble empowerment.
What is humble empowerment? It’s taking pride in your actions without boasting. It’s doing what is right because it’s right and not because someone is watching. It’s respecting others and believing in the potential of life.
Let’s fix America.