Sunday, August 10, 2008
Draw Circles with James Rice
James Rice of Ascentium shared advice about pitching ideas with the COLABORATORY teams.
1. Don’t waste time in biography introductions. Instead, tell me your time and title.
2. Focus on the future, not the past. Clients don’t care what you did yesterday for some other brand. Instead, they want to know what you will do for them and their brand in the future.
3. Strive for “Cowgirl in the sand” and avoid “Every Rose has a thorn.” Don’t state the obvious, instead share information with purpose. There’s a reason the cowgirl is in the sand, not dirt or mud.
4. Draw circles. Don’t just tell the client your idea; show it. Draw circle charts explaining your logic then point to them when you’re talking.