If I've learned anything in the past six months, it's that clients have an obsession with exclamation marks. In the beginning I bravely stood up to those exclamation marks, kicking their tall tails off, turning them back into periods. Yet, I find the exclamation allies are growing and I fear without reinforcements, this army of over enthusiasm may overtake all forms of English communication. Dear U of O Journalism School, please send backup.
2 comments:
They need to reinforce those compelling marketing messages.
OH MAN! This is SOOO True. Fucking exclamation marks.
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